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4©2005 Nokia Nseries
Positive consumer response to Mobile TV
• Recent Oxford pilot interim results show clear
consumer demand for mobile TV
-83% of triallists are satisfied with the end-to-end
service provided
-76% of triallists indicate that they would take up
the service within 12 months
• Positive response from 500 triallists in Finland Pilot
(May 2005) using mobile TV devices with live
services
–58% thought the concept of mobile TV was
interesting
–41% claimed they would buy future mobile TV
services
–50% found 10 euro to be acceptable monthly fee