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expertise in digital imaging technologies, the α350 and α300 are ideal for users seeking high
performance cameras that remain easy to use” says Fleur Picot, Product Manager for Digital
Imaging, Sony Electronics New Zealand.
Both cameras integrate several key technologies and features that deliver high picture quality
and results under a wide range of shooting conditions:
Quick AF Live View, Large 2.7-inch Variable LCD Screen, 1200-Zone Metering and Smart
Teleconverter
Unique to Sony, Quick AF Live View technology fuses the convenience of live image previews
with Through-The-Lens (TTL) phase-detection autofocusing. The latter feature enables quick AF
in both models – a key capability prized by D-SLR users. Sony’s innovative Pentamirror Tilt
Mechanism uses a tilting mirror to direct the light path to a dedicated live view sensor. The
switch-over between optical viewfinder mode and Quick AF Live View mode is done via a
simple push of a switch at the top of the camera. The result is fast and responsive TTL phase-
detection autofocusing in live view mode that is not interrupted by mirror operation. Combined
with the advanced centre-cross 9-point autofocus sensor system, the α350 and α300 deliver
fast, accurate autofocusing performance in both live view and optical viewfinder shooting
modes. Also, the increased predictive focusing accuracy makes shooting moving subjects
easier.
Both models also feature a large 2.7-inch, variable angle Clear Photo LCD screen with a high
230,400-dot resolution. With a 130-degree upward and 40-degree downward tilt, the variable
angle screen allows for a wider range of shooting angles, giving photographers greater freedom
and comfort when composing images. The impact of exposure and white balance adjustments
can also be conveniently previewed in live view mode.
When shooting in live view mode, an advanced 1200-zone metering system uses the dedicated
live view image sensor to evaluate light levels and colour distribution to achieve optimum image
exposure. In addition, the Smart Teleconverter function applies zoom scaling on images with no
reduction in image quality, achieving an equivalent of 1.4x or 2x magnification with a push of a
button.