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High Mega-pixel CCD, BIONZ Image Processing Engine, D-Range Optimizer and High ISO
Sensitivity
The α350 features an effective 14.2-megapixel APS-C size (23.5mm x 15.7mm) CCD sensor
while the α300 incorporates an effective 10.2-megapixel APS-C size (23.6mm x 15.8mm) CCD
sensor. Combined with the latest iteration of Sony’s BIONZ image processing engine that
optimizes the performance potential of the CCD sensor, both models deliver images with rich
tones, fine detail and vibrant colour.
Powered by the BIONZ processor, the enhanced D-Range Optimiser ensures more natural,
evenly-exposed pictures, particularly when shooting high-contrast and strong backlit scenes.
Image exposure and tone are automatically adjusted according to shooting conditions to give
rich shadow and highlight detail. D-Range Optimiser is now applicable in all formats (including
RAW) and metering modes.
Both cameras also offer high ISO 3200 sensitivity for faster shutter speeds to reduce blurring
and increase handheld shooting opportunities in low-light environments. The High ISO Noise
Reduction feature activates at ISO 1600 or ISO 3200 to minimize “noise” on the final image.
Super SteadyShot and Anti-Dust System
The popular body-integrated Super SteadyShot image stabilization system delivers enhanced
anti-shake performance in the α350 and α300 with improved control algorithms, enabling users
to shoot at shutter speeds of 2.5 to 3.5 steps slower. This prevents blurring caused by camera
shake and enables handheld shooting of scenes that usually require a tripod or flash.
Similar to previous α series models, the α350 and α300 have a special anti-static coating on
their low-pass filters to prevent dust build-up. In addition, the Super SteadyShot anti-vibration
mechanism activates to dislodge dust each time the camera is turned off. Combined, both
methods minimize dust formation in the camera body, therefore reducing the need to manually
clean the camera or edit spots on images.
Sony and the Environment
Sony is consistently engaged in a review of our manufacturing operations and business
practices to ensure products are developed in an environmentally responsible manner. The