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For decades we have had just one goal: to make driving as enjoy-
able for you as possible. And not just when you are listening to our
impressive sound, using our highly precise navigation or watching
an exciting fi lm. Your experience begins even before that: with your
fi rst visual impression, your fi rst touch, the fi rst time you operate
one of our devices. And their extraordinary design is certainly not
an end in itself. On the contrary: it’s the result of four different
principles that we follow in designing any product – beginning with
even the very fi rst sketch: All our systems must be easy and intu-
itive to operate. They must exhibit high functionality. They have
to have the unmistakable, appealing Blaupunkt “look”. And last
but certainly not least, they must have a character of their own.
A character that not only implies technological competence but
makes it a true emotional experience.
Five senses.
Four principles.
One design.